A press release is one of the most tried and tested channels when
it comes to improving online presence and promoting products and
services. A lot of people hesitate to write press releases because they
think it is complicated, but the process becomes very easy once you get
used to it. PRs have a standard template and you only need to put in the
information about the product or service that you are promoting. Here
are the things you should consider when it comes to writing an effective
press release:
Follow the standard format.
Online PR sites are very particular when it comes to format. Your PR will not be accepted if you do not conform to the guidelines. Format is basically the same in all PR sites, give or take a few differences. A typical PR consists of a one-liner header, summary (three to five lines usually), body (around 500 words maximum), and the boilerplate, which contains details about the person, company, or organization issuing the press release. PRs are ideally written using the third person to give a more formal and professional tone.
The body should be informative enough.
The body of a PR should contain all the information that the reader should know about the topic. Ideally, it should answer the why, who, what, where, and when. Since you are limited to maximum 500 words, you should be able to relay the information in a clear and concise manner. You should not put long narratives on press releases. A standard press release contains three paragraphs maximum. The first paragraph gives the reader an idea of what the PR is all about while the second one gives out the specific details. The third paragraph relays the summary of the document and may include the contact information of the person, company, or organization.
Create a strong headline.
To be able to get the attention of the reader, a PR should have a catchy headline. Create an attention-grabbing headline and write your press release according to that angle. A sure way to make your PR stand out is to connect it to a current event, latest study, or social issue. Think of a trending topic and try to write your press release in relation to that.
Sell yourself.
The purpose of writing a PR is self-promotion, so don't be shy about selling your company, product, or service. If there is significant news or achievement that you can write about, then by all means do it. Just make sure to stick to the facts and never exaggerate or make up stuff.
Provide consistent contact information.
This is essential to establish the credibility of the author or organization issuing the PR. If you are writing for a company, make sure to use the correct corporate email and mailing address.
Practice makes perfect when it comes to writing effective press releases. Once you have mastered it, you will have no trouble getting your PRs published by online PR sites. Check out existing PRs to get an idea how to write them properly.
Follow the standard format.
Online PR sites are very particular when it comes to format. Your PR will not be accepted if you do not conform to the guidelines. Format is basically the same in all PR sites, give or take a few differences. A typical PR consists of a one-liner header, summary (three to five lines usually), body (around 500 words maximum), and the boilerplate, which contains details about the person, company, or organization issuing the press release. PRs are ideally written using the third person to give a more formal and professional tone.
The body should be informative enough.
The body of a PR should contain all the information that the reader should know about the topic. Ideally, it should answer the why, who, what, where, and when. Since you are limited to maximum 500 words, you should be able to relay the information in a clear and concise manner. You should not put long narratives on press releases. A standard press release contains three paragraphs maximum. The first paragraph gives the reader an idea of what the PR is all about while the second one gives out the specific details. The third paragraph relays the summary of the document and may include the contact information of the person, company, or organization.
Create a strong headline.
To be able to get the attention of the reader, a PR should have a catchy headline. Create an attention-grabbing headline and write your press release according to that angle. A sure way to make your PR stand out is to connect it to a current event, latest study, or social issue. Think of a trending topic and try to write your press release in relation to that.
Sell yourself.
The purpose of writing a PR is self-promotion, so don't be shy about selling your company, product, or service. If there is significant news or achievement that you can write about, then by all means do it. Just make sure to stick to the facts and never exaggerate or make up stuff.
Provide consistent contact information.
This is essential to establish the credibility of the author or organization issuing the PR. If you are writing for a company, make sure to use the correct corporate email and mailing address.
Practice makes perfect when it comes to writing effective press releases. Once you have mastered it, you will have no trouble getting your PRs published by online PR sites. Check out existing PRs to get an idea how to write them properly.
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