A press release is one of the most tried and tested channels when it comes to improving online presence and promoting products and services. A lot of people hesitate to write press releases because they think it is complicated, but the process becomes very easy once you get used to it. PRs have a standard template and you only need to put in the information about the product or service that you are promoting. Here are the things you should consider when it comes to writing an effective press release: Follow the standard format. Online PR sites are very particular when it comes to format. Your PR will not be accepted if you do not conform to the guidelines. Format is basically the same in all PR sites, give or take a few differences. A typical PR consists of a one-liner header, summary (three to five lines usually), body (around 500 words maximum), and the boilerplate, which contains details about the person, company, or organization issuing the press release. PRs a...