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Showing posts from May, 2012

Best Tips on Writing an Effective Press Release

A press release is one of the most tried and tested channels when it comes to improving online presence and promoting products and services. A lot of people hesitate to write press releases because they think it is complicated, but the process becomes very easy once you get used to it. PRs have a standard template and you only need to put in the information about the product or service that you are promoting. Here are the things you should consider when it comes to writing an effective press release: Follow the standard format. Online PR sites are very particular when it comes to format. Your PR will not be accepted if you do not conform to the guidelines. Format is basically the same in all PR sites, give or take a few differences. A typical PR consists of a one-liner header, summary (three to five lines usually), body (around 500 words maximum), and the boilerplate, which contains details about the person, company, or organization issuing the press release. PRs a...

Tips for Content Writers to Write Compelling Articles

However, the fact of the matter is that the work of a copywriter is rooted in how convincing one is with written words. A person with good English may write well, but not necessarily something resonant or influential. If you are an aspiring copywriter, here is how exactly you can develop content which is both compelling as well as downright interesting. * Always make it a point to stick with the topics which are related to your website's theme. There is no use of looking too far while choosing the main topics or subjects for articles which you would be using for your site. It is best to select topics which are relevant to whatever your company sells. * It is very important to use captivating headlines as it would help in boosting up the opening rate of your website. While using catchy headlines, do make sure to present your readers with an exact abstract of your article content. * Make the introduction as appealing as possible. The ultimate aim of the writer s...

Importance of a Web Content Writer For Google Penguin Algorithm

Google Penguin is fishing for websites containing content generated by software or spinning techniques, and those whose links come predominantly from one or two sources. Many web pages are being delisted, and some businesses are being ruined because of this. What is this algorithm update, and what is the importance of a web content writer in this respect? Web Spam and Unacceptable Tactics Google claims the update to be a natural extension of the Panda update of February 2011, and another step forward in combating web spam. It appears that Google's spam analysis has included statistical analysis of the vocabulary used by spammers employing Gmail. Many web pages containing that vocabulary have suffered under Penguin. Fundamentally, the Google Penguin algorithm update tackles web pages that are being promoted using unacceptable SEO techniques. Such methods include linking from link farms, purchasing backlinks, hidden text, keyword stuffing, certain internal lining...

Important To Blog

Blogging comes naturally to everybody only if people try it. As school goers many kids write on the last pages of note books and most of us dismiss it for scribbling. It is actually the start of what we now call blogging. Putting down what naturally comes to your mind and flows through it, forms the blog. The best writers can use it to churn out dollars and many use it to calm the troubled thoughts. The benefits of blogging are various and we delve into a few in this article. 1. Many websites allow monetizing blogs like Blogger on Google. If you are good at blogging and know your art well you might just be the right person to take up advertisements from different companies and place them securely on your blog pages and write relevant content. Followers who love your blog will visit your blog and might click on those links. Depending on your arrangement with the advertising agency you will be paid. 2. If you have a freelancing business and want more orders, bogging ...

How Evaluating Your Writing Skills?

First, let's start by figuring out where the question is coming from - 1. If you are a person who is afraid to look bad and want to have people evaluate your work in a good light, then you may not want to read any further. This is an issue of esteem and will get in the way of your success in everything that you do until you get it corrected. OR 2. Are you a person who is looking for constructive feedback so that you can constantly improve and get better? In that case, this article about How Good is Your Writing is for you and if you follow what is included in this article, you will be in a much better place in the long run. The truth is that you probably have a little bit of both parts but this post will speak to you what was described in the second category. Here are some tips to better evaluate your work - 1. Step away from it from 15 to 20 days and come back and review it - When you first write something, you are emotionally attached to what you wrote. T...