Google Penguin is fishing for websites containing content generated by software or spinning techniques, and those whose links come predominantly from one or two sources. Many web pages are being delisted, and some businesses are being ruined because of this. What is this algorithm update, and what is the importance of a web content writer in this respect? Web Spam and Unacceptable Tactics Google claims the update to be a natural extension of the Panda update of February 2011, and another step forward in combating web spam. It appears that Google's spam analysis has included statistical analysis of the vocabulary used by spammers employing Gmail. Many web pages containing that vocabulary have suffered under Penguin. Fundamentally, the Google Penguin algorithm update tackles web pages that are being promoted using unacceptable SEO techniques. Such methods include linking from link farms, purchasing backlinks, hidden text, keyword stuffing, certain internal lining...